Category: Spatial

Do Not Design for Space To Imagine, A Room for Everyone - a brand building emphasis on the importance we should on haircare

Singapore Pavilion

Services

Exhibition Identity

Creative Direction

Design Direction

User Interface

Website

Creative direction

Yanda

 

Design & Art direction

Preston Tham

 

 

Exhibition Photography

Rebekah Lee

 

Printing

Allegro Print

 

 

A project by Do Not Design   

The key identity explores speech bubbles as a touchpoint to contemplations on the purpose of architecture and people’s connections to places. 

The speech bubbles are adapted through various collaterals to invite spontaneous responses from the visitors. The exhibition catalogue is designed such that it unfolds to become the publicity poster. As such the overall identity echoes the theme of Space to Imagine, Room for Everyone: remaining honest and transparent while also being people-centric, reusable, and functional.

 

Do Not Design 

Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for The Future of Our Pasts - reintegrating Singapore's storied past into the future

The Future of Our Pasts

for Yale-NUS

Services

Festival Identity

Creative Direction

Design Direction

User Interface

Website

Spatial/Exhibition Design

Creative direction

Yanda

 

Design & Art direction

Edward Harland / Elizabeth Zhang / Evangelyn Ong

 

Illustration

Elizabeth Zhang

 

Printing

Allegro Print

 

Construction

2ideas

A project by Do Not Design   

The Future of Our Pasts (TFOOP) is a month-long festival exploring lesser-known stories of the past and present— reimagined through artistic mediums. 

 

Organised by Yale-NUS in support of the Singapore Bicentennial, TFOOP Fest ran from 16 February to 17 March 2019 at various locations around the city. TFOOPFest is a festival organised by Yale-NUS College, in support of the Singapore Bicentennial. Taking place for the first time in 2019, the festival featured 11 projects that reimagined lesser-known stories of communities and places of Singapore’s past through creative mediums. History is often perceived as static, monolithic and boring. In Singapore, what comes to mind when one thinks of history is common narratives and images. But what about some of the smaller, micro-narratives that might have slipped through the canals of history?

Do Not Design was commissioned to develop the festival’s identity and branding, spanning across digital, print and spatial mediums. Inspired by the connectivity of the future and the past, the festival’s identity is an interpretation of a string as a symbol of a progressive entity running through the times–– from past to present. Set in Elephant (designed by Gareth Hague), the logotype is a sans serif font inspired by classic woodtype grotesques with nuances of geometric shapes. A string intertwining through the title also emanates a perception of depth running throughout.

Exhibition Launch

Noteworthy tactile elements were infused into the spatial solutions as part of the festival’s launch party, further immersing visitors into a holistic experience.

The brilliance and vibrancy of the future is represented by an unmistakable, fluorescent orange which perfectly juxtaposes with the festival’s historical imagery and references.

Consistency throughout all touchpoints creates opportunity for free promotion. The striking fluorescent orange on the tote bag makes it outstanding amongst the overwrought public spaces, acting as a walking billboard to garner more attention for TFOOP.

Straying from the orthodoxy of event guides, unique editorial techniques were incorporated into the typical brochure format. While minute, these subtle details transform the conventional into something engaging, a visual arrest that demands attention from visitors.

 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022

Do Not Design for Print Room - reshaping the perceptions of a photography bookstore while enriching the customer experience

Print Room by DECK

Services

Brand Positioning

Creative Direction

Design Direction

Creative direction

Yanda

 

Design & Art direction

Edward Harland

 

A project by Do Not Design   

 

DECK is an independent art space that champions for photography enthusiasts in Singapore and Southeast Asia.

  Within DECK is Print Room. A space dedicated to an assemblage of works from new and established Southeast Asian photographers. Each quarterly showcase is curated based on theme and distinctive artistic creation. (The first of the quarterly showcases, COLLECT, features Hanging Heavy On My Eyes by Ang Song Nian, With Nature and a Camera by Robert Zhao Renhui, and Ways To Tie Trees by Woong Soak Teng.) The modular gallery space functions as a repository for art institutions, offering a platform for both professional and amateur photographers to come together, mingle and be inspired in a celebratory fashion.
The outlined strokes depicts the building blocks of each letterform, a resemblance of a framework to preserve the true form of Print Room. This rings synonymous to Print Room’s value of preserving the authenticity of photographic prints. The genesis of Print Room’s identity is a modular grid which is applied across all digital and printed platforms.
Print Room Display. To distinguish the year-long programme from DECK’s existing branding, a bespoke typeface, Print Room Display was conceived to set itself apart as an independent and exclusive space.

The previously steel beams in the gallery spaces are replaced with wood for a more cohesive and congruous interior blend between the bookshop and gallery. Introducing a wood cladding also exudes a warmer ambience, creating a holistic and welcoming environment for visitors to patronise and experience.

To distinguish the year-long programme from DECK’s existing branding, a bespoke typeface, Print Room Display was conceived to set itself apart as an independent and exclusive space.

Based on our analysis, observations have shown that a significant amount of visitors are unaware of ongoing exhibitions held at DECK leading to patronising visits. As such, a wooden signage was implemented to ease visitor navigation by pinning ongoing exhibitions/ events.

 

The previously steel beams in the gallery spaces are replaced with wood for a more cohesive and congruous interior blend between the bookshop and gallery. Introducing a wood cladding also exudes a warmer ambience, creating a holistic and welcoming environment for visitors to patronise and experience.

 
Do Not Design 
Work with us — write to we@donotdesign.com

©2009—2022